SF Transit Riders Promotion

Pitch Deck. Research Project. Design System
2025

Research project, design system, advertising, and promotion done in collaboration with the SF Transit Riders non-profit. 

All work shown available @sftru

  • Worked within the organization's brand guidelines to create new designs
  • Designed assets/components to create a system for promotion 
  • Increased visibility through advanced graphic treatments
  • Designed & Formatted 100-page research booklet


Booklet Design

100-page booklet detailing extensive research into San Francisco Public Transit, San Francisco Transit Riders & similar organizations, storyboards, illustrations, etc. 
Pitch Deck Design

Truncated iteration of booklet design, used to pitch directly to the SF Transit Riders organization to encourage use of the designed assets for any promotional purposes needed. 




↥  Last Updated 09.01.26